Our History
La Etica AutoSales was born from a personal journey of courage, hard work, and a deep love for cars. From a young dream in Cuba to a thriving dealership in Hialeah, Florida, each chapter of our story reflects determination, family values, and a commitment to doing business the right way.
Arrival in the United States
In 2010, our future CEO arrived in the United States from Cuba, driven by the desire to build a better life. Like many immigrants, he came with limited resources but unlimited determination. Every small job, long shift, and sacrifice became a stepping stone toward something bigger.
This period was more than just adaptation to a new country – it was about learning how business works in the U.S., understanding customers, and imagining a future where his own company could serve the community with honesty and respect.
Falling in Love with Cars
Long before La Etica AutoSales existed, the passion for cars was already there. As a young boy, our CEO was fascinated by engines, designs, and the feeling of freedom that a car represents. He would spend hours looking at different models, learning details, and helping friends or family with anything related to vehicles.
What started as curiosity quickly became a true calling. Cars were not just machines – they were stories, dreams, and opportunities on wheels. That deep passion laid the foundation for a future career in the automotive world.
Continuing His Grandfather’s Legacy
Entrepreneurship and hard work run in the family. Inspired by his grandfather’s legacy, our CEO decided not only to work with cars but to build something of his own. The values passed down through generations – integrity, responsibility, and respect – became the pillars of his vision.
Instead of following an easy path, he chose to honor that family legacy by creating a business that reflects those values. La Etica AutoSales was conceived as more than a dealership: it would become a place where customers could trust the people behind the deals.
Founding La Etica AutoSales
With a clear vision and years of effort behind him, our CEO founded La Etica AutoSales in the heart of Hialeah, Florida. The name “La Ética” was chosen intentionally – a constant reminder that every choice, every sale, and every interaction must be guided by ethics and transparency.
The dealership began as a modest operation with a simple promise: offer quality vehicles, treat every customer with respect, and stand behind every deal. From day one, the focus was on building long-term relationships, not just closing transactions.
Growth, Expansion, and Customer Satisfaction
Today, La Etica AutoSales continues to grow, serving more customers and expanding its inventory and services. Every year brings new opportunities, but the mission remains the same: help people find reliable, quality vehicles and make sure they leave fully satisfied.
As the dealership moves forward, the team stays committed to improvement – better processes, better service, and better experiences for every customer who walks through the door. The story is still being written, and the goal is clear: to keep growing without ever losing the ethical foundation on which La Etica AutoSales was built.
